Much has been written on the subject about how consumers buy things. We know that people are mostly emotional buyers with a superior rationalization engine to make them feel better about being emotionally driven. We also know that too much complication and too many choices simply paralyzes buyers and causes them to abandon both virtual […]
For my Provisors professional networking group, I recently was asked to do a “Member Spotlight” and let the other group members know a few things about me and my business. I thought it might make a good little blog post too because hopefully the more you know about me and the way I do business, […]
Robertson Communications Corporation, a full-service digital public relations, branding and marketing agency based in Orange County, Calif., today announced that it has been selected by The Gretsch Company, one of the music industry’s most prolific brands to spread the word about the company’s 130th anniversary and rich family history and tradition as a guitar and […]
The Huffington Post reports today that “A broken website imperils the largest expansion of the American safety net since the Great Society.” More than two weeks into the disastrous rollout of HealthCare.gov, the website created by President Barack Obama’s health care reform law still isn’t working right. Now, I can relate to the problem of […]
The New Year is coming fast, and with that, lots of companies are taking a look at their marketing mix and saying, “how do we make this stuff work better?” Funny you should ask, because I present to you, my list of things to expect when you’re expecting better results from your branding/marketing/PR. basket nike […]
Every once in a while, one of my FB friends posts a notice that while they want to remain friends with me, they do not wish to have their updates and photos shared with everyone else and if I would just highlight, click their name and uncheck a box, everything will be hunky dory. (I […]
