The Broken Website “Brandmine” of Obamacare

The Huffington Post reports today that “A broken website imperils the largest expansion of the American safety net since the Great Society.” More than two weeks into the disastrous rollout of HealthCare.gov, the website created by President Barack Obama’s health care reform law still isn’t working right. Now, I can relate to the problem of massive demand for a service shutting down a website for a period of time. At NAMM (the National Association of Music Merchants) where I used to work, we had a similar ongoing problem generated the first day hotel rooms were open to the Members for the annual event. Adidas Soldes You see, good hotel rooms close the convention center were scare and the Members went to great lengths to make sure they got one. adidas superstar So each year, we had a plan. bottes timberland pas cher The day would come and boom, we underestimated demand yet again and the darn website crashed. mu legend items online Every single year. nike tn Now magnify that problem by millions of people and a Federal mandate that all of them be insured for the whole system to work and you’ve got a much, much larger problem. And strangely enough, it’s a branding problem. Branding, you say? Why, is the tagline wrong or the logo the wrong color? Nope. Because our first rule of branding is (everyone together now) EVERYTHING COUNTS! It’s a negative customer experience (amplified by a ton of negative media coverage) and it has deeply affected the perception of Obamacare in the USA. adidas zx flux amazon The POTUS said this. chaussure timberland pas cher “The website that was supposed to do this all in a seamless way has had way more glitches than I think are acceptable.” Good for you. And where doth the buck stoppeth for the “glitches” Oh you guessed it, Barry. So my question is if you know millions of people are going to hit the site, use the site, etc. and you have as much money and resources that the Federal Gov’t has at its disposal, how in the holy healthcare Batman could you possibly have anything but a glowing customer experience from this site? I mean, EVERYTHING is riding on it. There should have been backup plans for the backup plans for the other backup plans on this one. And if I were staking my presidential legacy on this working, I would have been checking it myself and making sure people knew what was riding on this simple little website. It all counts, people.