FOR IMMEDIATE RELEASE Rancho Santa Margarita, Calif, April 29, 2013 — Robertson Communications Corp, a strategic public relations/branding and marketing firm located in Orange County today announced that Gutzy Wear LLC, makers of an innovative new line of apparel and accessories for empowered singles has contracted the company for PR and communications work surrounding its […]
The American Society of News Editors released its annual newsroom census today and found an unexpected acceleration of job losses. Roughly 2,600 full-time professional editorial jobs at newspapers disappeared in 2012, a 6.4 percent decline compared to 2011′s total, leaving industry news employment at 38,000. And just so you know, that’s down one third since […]
Yesterday, Nike unveiled a new ad featuring Tiger Woods with the message “Winning Takes Care of Everything.” Wow. Not surprisingly, Nike is taking some heat for this choice of words. I use it to illustrate that messaging is critically important to the success or failure of any communications campaign. asics gel lyte 5 Sounds obvious, […]
RCC Founder/President Scott Robertson was recently interviewed by Kevin Price on the Price of Business on KTEK 1110 AM, bottes timberland pas cher part of the Wall Street Radio Network. adidas gazelle femme Robertson spoke about his first year of business as a new PR firm owner and also talked about Sweet, adidas ace a […]
Oh, the pressure of a blank status update staring you in the face. If you’re managing a community on social networks for your own business or a client’s, this can be a real challenge because you always want to be engaging, interesting and possibly edgy/cool — but the reality is that your company or client […]
One of my favorite superheroes is Batman. Sure, he’s slightly unhinged due to the unfortunate way he lost his parents. adidas gazelle pas cher But Batman has weapons. First, he’s smart and typically just out-thinks the bad guys. Second, he has that amazing utility belt of gadgets, gizmos and toys designed to assist him in […]
