Every great company is born from a great idea. timberland femme An idea that then takes shape as friends, relatives and resources are brought in until the new product/service/idea finally hits the market. asics france basket nike tn Ideas require strong communication or they can be killed at the earliest stages, before they really even […]
A vast majority of business to business marketing/communications is pretty God-awful. One thing I see over and over is how many companies just stop after they’ve factually described what they do. As if that’s the sum total of who they are and why you should care. And the “here’s what we do” approach is almost […]
Hey there gentle readers. For this week’s topic, I want to address a shift that I see happening in the marketplace and how it relates to marketing & communications professionals and our work. Simply put, there are many ways to make a company visible or increase its visibility with a given audience. Adidas Zx pas […]
As I was thumbing through a digital trends report the other day, I saw a giant pull quote that was interesting. nike free It said, the single most exciting opportunity for marketers pretty much worldwide is going to be content marketing. So if you’re happily swimming in the content marketing pool right now, what they […]
The oxygen-breathing and probably well-meaning, yet misguided humans who brought you spam, telemarketing and re-targeted online advertising now proudly present the latest attempt to ruin all human communications: marketing automation. With this horrid creation, oh yes, you too can: Schedule MORE messages and MORE junk to be sent to your customers and prospects in the […]
My company has its healthcare insurance via UnitedHealthCare or UHC or as I call them “putting the heart in HMO”. (yes, that is sarcasm). asics gel pas cher adidas superstar 80s Now, I receive no fewer than five pieces of mail each week from UHC with various scintillating bits of info that I and my […]
