Nine times of out ten, when clients or prospects ask me to consult regarding social media, it goes like this. nike air max thea soldes “Scott, we have X to communicate. (pause) Now HOW would we best do that?” And now they are expecting “The Amazing Scottini” (patent pending), magician of all things communications to […]
As we rapidly approach the end of 2015, one thing is very clear to me — marketing is changing and needs to change even more. There are still far too many brand crisis situations caused by lack of thought, lack of trust and lack of respect of the target audience PRIOR to the communication taking […]
Public relations is just like riding a bike. Except, the bike is on fire. And you’re on fire. asics gel nimbus 18 soldes And the client is also on fire and you’re actually standing in one of Dante’s 9 Circles of Hell. …But it’s good work when you find it. 🙂 Recently, I was asked […]
Ok, I admit it. As a pre-teen, I used to play Dungeons & Dragons. nike air max There I said it. And…I spent many a late night hour huddled around a piece of graph paper rolling multi-sided plastic dice in the hopes that maybe a girl might find me worthy and scoop me away from […]
Mathematics. The very word sends shivers of fear down the spines of creatives in the marketing profession like when it’s date night and your wife wants to watch “House Hunters.” Yikes. On a side note, I didn’t like shopping for MY house so why would I intentionally watch other people do it? But back to […]
In a world where people are sitting around just waiting to be offended by something, America’s CEOs are getting used to apologizing. After all, the “Buck Stops Here,” right? The captain must go down with his/her proverbial ship as well? Hmmmm. But what if (I’m and just spit-balling here) the CEO doesn’t REALLY mean it? […]
