Wanting Success Like You Want Air

A common question among all business owners is how much should I spend on marketing? I get this question several times a week from new prospects, associates and even random people on the street (after they’ve flashed me of course). “Well, how badly do you want to remain in business?” is my usual answer which is meant to be neither flip nor insulting. nike air max tavas Allow me to explain via a story from ye old Ancient Greece, won’t you? Socrates and the Dude Who Wanted Knowledge It is said that a dispassionate young man approached the Greek philosopher Socrates (also known as So-Crates from Bill and Ted’s Excellent Adventure) and casually said, “O great Socrates, I come to you for knowledge.” The philosopher took the young man down to the sea, waded in with him, and then dunked him under the water for thirty seconds. When he let the young man up for air, Socrates asked him to repeat what he wanted. asics gel lyte v “Knowledge, O great one,” he sputtered. Socrates put him under the water again, only this time a little longer. After repeated dunkings and responses, the philosopher asked, “What do you want?” The young man finally gasped, “Air. Parajumpers Homme I want air!” “Good,” answered Socrates. chaussures nike femme 2017 MU Legend Items “Now, when you want knowledge as much as you wanted air, you shall have it. Asics 2017 That’s why I ask that specific question back. To be successful at marketing your product, your service, your idea, you have to want it. adidas gazelle pas cher You have to commit to it in terms of time, processes and resources. If you throw 10 percent of net revenue per year at marketing and spend 10 percent of your staff time on it, you’ll probably have a decent 10 percent ho-hum program. Look at your marketing budget.