The Right Words STILL Matter
Ah, the visual Web — news feeds with bigger pretty pictures and less of those annoying WORDS that you have to read and comprehend. Does it feel to anyone else like our culture is moving toward a sort of sloth-driven “Idiocracy” where eventually everything will be communicated through pictures and videos? Facebook, the digital home of more than 1 billion people worldwide announced yesterday that it’s new “News Feed” will feature bigger visuals and of course, less room for words. asics gel lyte iii USA Today’s new design for mobile devices is very photo/video heavy and of course the irony being this is a NEWSPAPER. adidas superstar Don’t get me wrong, I love visuals and they can communicate with great power and effectiveness. goedkoop nike air max 2017 But SO CAN WORDS. adidas pas cher In fact, here’s what some smart and famous people said about words: “Truthful words are not beautiful; beautiful words are not truthful. Good words are not persuasive; persuasive words are not good.” — Lao Tzu “Words have no power to impress the mind without the exquisite horror of their reality.” — Edgar Allan Poe “Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning.” — Maya Angelou “Words—so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them.” —Nathaniel Hawthorne “When words are scarce they are seldom spent in vain.”—William Shakespeare, Richard II “Substitute ‘damn’ every time you’re inclined to write ‘very’; your editor will delete it and the writing will be just as it should be.”—Mark Twain And my personal favorite: “The most terrifying words in the English language are: I’m from the government and I’m here to help”– Ronald Reagan I believe that choosing the right words still matters in communications. It’s why my clients’ e-mail pitches get read by journalists and why they appear in media every single week and more importantly, it’s why my clients’ media coverage is consistently ON MESSAGE and driving their businesses forward with real outcomes.