Social Media Tools Do Not Replace Social Media Goals

Scott: Posted on Monday, March 12, 2012 4:02 PM

A lot of people get confused by the tools of social media for business use, but don’t think about the most important thing: their own business goals. Putting it in homeowner terms, if your goal is to fix the garbage disposal (which I did last night, thank you very much), then you don’t want to use a sledgehammer to do it (although there were times….) The tool is NOT the strategy and certainly not YOUR goal. First, have a goal, then select the right tool to accomplish it.  Have questions — we can help.  And read more in this interesting story from the Baltimore Business Journal