The Importance of Why in Communications

superwhyThe origins of human communications can be traced back many thousands of years and depending on your belief system, either have you imagining it as two cave people grunting about something probably food-related or Adam and Eve chatting in the big Garden about how cool it is to be naked. air max pas cher But I guarantee you that it was targeted and had a friggin’ point. Too much of marketing communications today seems to be about nothing, like a very unfunny Seinfeld episode. For example, I just received an invite on LinkedIn to join a group called (and I kid you not) “the Southern California Men’s Collegiate Gymnastics Association.” Awesome. By way of background info, would it help you to know that: I have never been anywhere near a men’s gymnastics event college or otherwise I am not in particularly good shape I don’t look what you call “amazing” in spandex I did not go to college in Southern California I have pretty much zero interest in gymnastics So…I ask you, gentle readers of this post, am I the right person to join this group? Then, why in God’s name would I receive such a communication? I responded to the invite with one word — Why? Why do you want ME? And if you cannot answer that, then why would you waste both of our time sending out this communication? Why indeed. adidas nmd homme pas cher Why do we communicate? Why do we have web pages, social media pages, endless e-mail threads, text messages, phone calls and of course the snail mail? When was the last time you REALLY asked why your business is doing the things it does. How many men’s gymnastics invites are YOU sending out to audiences who could care less? The “why” in communications is key. Every single little tactic in your plan should be able to confidently answer the why question with an answer and some measurement. If not, kill it. nike kwazi Right now. chaussure nike And “because we always have and we’re still in business” is a very poor answer to why. It reminds me of the scene in “The Matrix Reloaded” (great movie) when Neo and his buds show up at the Merovingian’s restaurant and he says: Merovingian: The question is, do *you* know why you are here? Morpheus: We are looking for the Keymaker. Merovingian: Oh, yes. It is true. The Keymaker. Of course. But this is not a reason. This is not a “why”. The Keymaker himself – his very nature is a means. It is not an end. And so to look for him is to be looking for a means to do… what? What indeed. If more people started with the premise of we want our communications program to do X, then we’d probably all receive less spam e-mail and mistargeted communication attempts. Adidas Soldes If you want help focusing your communications program and adding some real what’s and why’s, contact us today.