Communicating in a Selfie-Centered World

220px-Narcissus-Caravaggio_(1594-96)_edited“Self-centered indulgence, pride and a lack of shame over sin are now emblems of the American lifestyle,” said Billy Graham, probably right after an episode of the Kardashians ended. But good Rev. makes a good point that communicators really need to accept as they ready their arrows against the unknowing populace. nike air pegasus People still care fundamentally about themselves first and everything else a fairly decent second. Case in point: selfies. Remember when the person holding the camera really had a difficult time being in the picture? Ah, the good old days. nike air max 2013 But of course the devil of all existence, technology, had to invent a way for people to turn the cameras back on themselves and not since Narcissus fell in love with his own image at the pool has the world seen such a fixation on “ME” How do you use it? Well, if marketers are storytellers and the audience really just wants to hear about how freaking great they are, WHAT pray tell should ye story be about? Three guesses and if you need more than one, please re-read the Narcissus part above. So we’ve got our hero of the story, now we just need a villain (which is anything preventing our hero from getting what they need and being super awesome) and a hero’s journey where the not-at-all-self-absorbed hero learns a lil something and becomes a better person. If YOUR brand isn’t telling this type of story, you will lose to the following:

  • Subject looking at self in mirror
  • Subject taking self-photo with camera
  • Subject posting about self doing something selfless and awesome
  • Subject being distracted by squirrel and now…back to self.

Get it? Take your brand story and make it about them. basket nike tn Better yet, let THEM fill in the blanks about your story and how it completes them. NOW you are marketing in the selfie-age, baby. Adidas soldes By the way, my company is really darn good at this type of storytelling for brands. If you have questions, let’s talk about it. ugg prix france Or just send me your latest selfie.