Scott: Posted on Thursday, April 05, 2012 3:06 PM I remember my time at the University of Missouri- School of Journalism quite fondly. But one lecture in particular has always stayed with me. Don Ranly, distinguished professor of my Intro to Journalism class stood in front of us and said one day whilst stroking his […]
Scott Robertson: Posted on Thursday, March 29, 2012 9:59 AM Control. It’s the central issue that drives the fear, uncertainty and doubt in all communications these days. And with good reason. You see, not long ago, many professional communicators like me believed that you could control all of the “touch points” of your brand and […]
Scott: Posted on Monday, March 26, 2012 9:32 AM I see a lot of PR and marketing counselors posting on LinkedIn forums, Facebook pages and Twitter feeds claiming to have answers to a particular person’s marketing quandary. I post in some of these too, but my answers are almost always couched firmly in “it depends.” […]
Scott: Posted on Tuesday, March 20, 2012 8:44 AM According to the annual State of the News Media survey published by Pew Research Center, the reputation or brand of a news organization, a very traditional idea, is the most important factor in determining where consumers go for news, and that is even truer on mobile […]
Scott: Posted on Thursday, March 15, 2012 3:13 PM Yesterday, I spoke at the Association of IT Professionals monthly meeting in San Diego and the topic was “Social Media and IT.” Great questions and discussion from the group about social media and how IT pros can play a role. Is social media a technology deployment, […]
Scott: Posted on Monday, March 12, 2012 4:02 PM A lot of people get confused by the tools of social media for business use, but don’t think about the most important thing: their own business goals. Putting it in homeowner terms, if your goal is to fix the garbage disposal (which I did last night, […]
