Scott: Posted on Tuesday, May 15, 2012 3:23 PM When I was a teenager growing up in Missouri, I had the great pleasure of working at Six Flags Over Mid-America in the Games Department as “The Magnificent Merlin” and my job was to guess people’s weight and/or age. I was good at it, not because […]
Scott: Posted on Wednesday, May 09, 2012 10:54 AM Human behavior is predictable, yet also irrational. Take the California Gold Rush, which began on January 24, 1848, when gold was found by James W. Marshall at Sutter’s Mill in Coloma, California. (I knew that middle school factoid would come in handy some day) Good ol’ […]
Scott Robertson: Posted on Friday, April 27, 2012 10:51 AM A recent UPI article discusses how researchers at Georgia Tech are studying one of Twitter’s biggest stories of the past year, the death of Osama bin Laden on May 1, 2011 to see how word spread across the social network. Really fascinating stuff. The part […]
Scott: Posted on Friday, April 20, 2012 8:51 AM Mashable released this cool infographic today explaining how social media is changing how people get their news. A couple of highlights for you: More than 50 percent of people have heard about a breaking news story via social media vs. traditional news sources As of 2012, […]
Scott: Posted on Tuesday, April 17, 2012 1:44 PM Today, I attended a networking meeting in Orange County, Calif. and found myself sitting in a room filled with senior execs from many different fields including corporate lawyers, CPAs, mortgage bankers, IT consultants and executive recruiters. I was the only PR consultant there, which plays to […]
Scott : Posted on Wednesday, April 11, 2012 8:45 AM The latest data from Nielsen’s Global Trust in Advertising Survey shows 92% of consumers saying they trust word-of-mouth recommendations and less than half trust paid ads in traditional media outlets. The trust in these ads has declined by more than 20% since 2009. So what […]
