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This is a test of an animated gif so I can work these into my blog. nike x fragment Testing, goedkoop air max 2017 1-2-3…

Samsung is a pretty good consumer technology company. asics gel pas cher They make good products and have a growing reputation for innovation in smartphones and tablets. avis bottes ugg But in my opinion (my blog post after all) they are making a big branding mistake. They lack…confidence. Allow me to explain. They discount their […]

This week, JC Penney has made some unflattering headlines with a new ad where it apologizes to its customers and asks them to come back to its stores with the tagline “come back and see us” I could not disagree with this approach more. Here’s why: The ad and specifically the message is unflattering to […]

One of the toughest things about working in the Marketing and Communications field to me is that so many other businesses have adopted what they do into the giant category of “marketing.” You know, it’s tough to use that word and be descriptive. And the social media gold rush has just made it worse. For […]

There is a lovely “myth-conception” gaining ground these days and perpetuated by a flurry of social media gold rush consultants out there that marketing your business in the 21st century (thanks to social media) is now….(wait for it) free! I heard one of these inexperienced idiots say (and the audience wrote it down) “Very soon […]

It’s time to get real. Usually a phrase that means your “seriousness” quotient is about to rise, or your “sphincter” factor is about to unpleasantly and rapidly decrease. adidas pas cher But long term readers of my stuff know that I’m an advocate of being real in your marketing. asics duomax Or as real as […]