Ok, I’ve had enough and it’s time to set some things straight. I’m not quite sure how it happened, but this “personal branding” nonsense has got to stop. It’s way past time for the truth. If you understand anything about branding, actual branding, you know, the fun little concept invented by good ‘ol Procter & […]
Like you, I observe the world on a daily basis and probably like you, I shake my head and say “Really?” a lot. chaussures ugg femme Regular readers of my stuff know that my company’s mission is to “save communications from bad marketing,” which is why I talk a lot about the bad stuff I’m […]
A cornerstone of modern marketing is “market differentiation” aka “separating yourself from your competitors,” “unlocking your unique value proposition” and a host of other BS-sounding marketing and economics phrases that make many people’s eyes roll. Ok, so here’s a question…Do you have REALLY have the COURAGE to be different? And courage is the correct word. […]
Ahhhh measurement. If there is one area that will make most marketing people look as if they’ve seen a ghost, it’s the mere mention of measurement. I wasn’t one of those people when I started. nike requin I remember in grad school taking an art course taught by a guy named Myron Kozman. He was […]
Here are our clients at this year’s NAMM Show. We hope you can stop by and see us! 1. INZANE Decals (Hall E, Booth 1376) — New client and new exhibitor who makes these cool decals (like Fatheads) that can be applied and re-applied to guitars and basses changing the appearance/look of the instruments as […]
It’s been a week since the horrific terrorist attacks in Paris and all the talk in comms circles has been, “what is the proper response when things like this happen?” So I wanted to offer a few words about it. It’s also Thanksgiving next week and I think we can find an appropriate metaphor right […]
