Brand Messaging: So Easy Even a Celebrity Apprentice Can Do It

Gotta say that I like and at times have been somewhat addicted to watching NBC’s Trump-fest TV that is “The Celebrity Apprentice.” But the show indicates a growing perception problem I’m seeing in that people seem to easily accept the idea that “brand messaging” is so easy that pretty much anyone can do it and everything will be fine. ugg bottes For this season, both challenges have emphasized brand messaging and asked the celeb teams to “come up with” these things in a matter of a few days. L to the O to the L. They might as well ask them to perform a root canal, try a murder case or file a corporate tax return. nike tn pas cher homme Actually doing any of those things would be less dangerous than having people with little or no marketing education or skills try to do this work. When clients out there try to do it themselves, it’s usually pretty bad. In fact a lot of the terrible marketing we suffer through comes from the mindset of some companies that they possess the talent and creative skill set needed to develop brands. nike air huarache soldes They usually don’t. Because, as it happens, developing brand messaging requires three important things. adidas zx flux pas cher Education — you need to know what’s come before, how it did, etc before you jump into the branding pool. Branding pros steep themselves in this stuff 24/7. adidas stan smith Pas Cher Creativity — Yep. nike air max 2018 nike air max 90 homme It’s a jungle of bad marketing out there and if you want a brand to resonate, it better be built with some creativity. Business Acumen/Discipline — Things like research, data, understanding the entire business plan are really useful when developing a company’s number one most valuable asset. Now brands like Luvo, Pie Faces and Neat allow amateur night to take place because no surprise they get lots of air time and visibility for their brands. But, again, do not take this work lightly. adidas nmd femme Marketing guru Seth Godin said in his blog this week (and I love it) “Spend 10,000 times as much time and money on your brand as you spend on your logo. Your logo is a referent, a symbol, a reminder of your brand. But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.” We love celebrities, but let’s come back to reality. asics chaussures In my opinion, real brand creation, just like the law, medicine, accounting among other career pursuits, should be left to the professionals. BTW — I think Leeza Gibbons will probably win this season.