The Parable of the Talents: Marketing Edition

clipart-talentsCome on, who doesn’t like a good parable? One my favorites growing up as a good Presby-Methodist boy in Missouri was the Parable of the Talents in the Book of Matthew. Belstaff Knitwear I will paraphrase for the modern audience encountering this post and resisting the urge to bail and watch a video of a cow spouting gibberish with a human voice (loved that video btw). adidas pas cher An angel investor has three tech startups and he remotely deposits some working capital into their PayPal for Business accounts “according to their abilities.” First startup gets 100 years worth of capital Second one gets 40 years worth of capital Last one gets 20 years worth of capital The last startup banks the capital, has no marketing budget and burns it all up in admin costs and making very ordinary products/services which don’t sell well. Boooo! The second startup has a limited marketing budget, delivers a 2X ROI and has a good run. Pants casual Not bad, brother/sister. nike air max 90 buy mu legend zen The first startup wisely invests the capital infusion into marketing programs (probably PR and brand-building work with an awesome agency partner like Robertson Communications :), buys more companies, invests money to make amazing products and services and delivers an amazing 5X ROI. basket nike So, the angel investor comes back and evaluates the performance. adidas zx 750 Guess who has earned the master’s favor kids? The moral of the story — If you want your business to succeed, invest a good percentage (like 20-30 percent) back into it via what we modern day prophets like to call “good marketing.” And if you have no marketing budget, you will be “weeping and gnashing your proverbial teeth,” which really doesn’t sound like much fun. Note: The Bible does not endorse Robertson Communications Corp.