Did you know that nearly half of all Internet traffic today is fake? Studies generally suggest that, year after year, less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. What’s a bot? Well, it’s a software program designed to do one very […]
In the day-to-day hustle of getting messages out the door to audiences, I’ve noticed that my profession has a dirty little secret that few either acknowledge or discuss. Risk. I’m talking about brand and relationship risk that is present ANY TIME an organization communicates. It’s real. We know that in branding EVERYTHING counts so I’m fascinated as to why so many organizations will still […]
Our CEO, Scott Robertson, was recently quoted in this great story about mobile app marketing by Emily Clark. Feedback can be vital to improving an app and answering customer demands, said Scott Robertson, CEO and founder of Robertson Communications, a PR firm. “Great marketing is about listening and responding [to customers],” Robertson said. “If you […]
I went to J-school at The University of Missouri-Columbia. If you know me, you know it’s no secret that I really wanted to be a “rockstar,” like Def Leppard and Poison. But even with the long hair (yes, I had some once upon a time) and earring, my parents weren’t going to fund that particular […]
We want certain people in our lives to REALLY know us and hopefully like (or love) us. It’s said that one of man’s greatest wishes is to be truly known and loved. And when asked by survey companies, we (the people) tend to tell them that we want “more personalized” marketing. In fact, a recent […]
Here in lovely and scenic Orange County, Calif., new home construction is at an all-time high. Which is exactly what you want to see when there aren’t enough schools, restaurants, infrastructure and even water to support the new people pouring into the area. (a story for another time). But as you’re driving by some of […]
