Scott Robertson, APR (Pres of RobertsonComm) recently completed his certification as a StoryBrand Certified Guide! Now Robertson can serve his clients by creating powerful brand stories, website wireframes and sales copy of all kinds using the popular and powerful StoryBrand tools developed by Donald Miller, author of “Building a Story Brand” and the forthcoming “Marketing […]
There is a disturbance in the Force of the marketing world. Have you felt it? The brand-spankin’ new CA Consumer Privacy Act (CCPA) goes into effect on Jan. 1, 2020 and many organizations are going to have to get IT, legal AND marketing in the same room and working together to manage it. So you know, The CCPA is […]
Scott Robertson was recently quoted in a Medium story called “9 Things About Public Relations You May Have Not Known.” Check out #4! https://medium.com/@PRontheGO/9-things-about-public-relations-you-may-not-have-known-80dbf0657e62
I was recently at a pharmacy picking up a prescription and I had a quick question about the medicine, so I waited patiently for the clearly advertised service of “speak to a pharmacist.” Now, she wasn’t having a great day and you can really tell that when a person is rushing around, hurried, not smiling […]
Before you send anything to anyone human to human, you need to have permission. That’s just good manners, right? As a society, we’re pretty good at this behavior one on one. But when the sales and/or marketing dept gets involved, that’s not always the case. In fact, it rarely is. As I say often, if marketing […]
The prophet Ricky Bobby (portrayed by Will Ferrell) once said, “If you ain’t first…you’re last.” And while not technically accurate, he’s got a point. Especially in branding where your customers have to make a choice (possibly conscious or unconscious) about which brand of X to buy and which one gets left on the shelf. One brand gets picked, […]
