Scott: Posted on Friday, March 09, 2012 9:50 AM Well, it’s been quite a good first week in business. From general office orientation, to filing papers with the state, to business bank accounts, credit cards and oh yeah, lots of new business pitching, I feel re-energized and just great about it. When I talk to […]
Scott: Posted on Tuesday, March 06, 2012 3:40 PM According to PRSA’s new approved definition, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” I think it’s pretty good and Edward Bernays and Ivy Lee would certainly approve, but feels a tad academic for my taste. I […]
Scott: Posted on Thursday, March 01, 2012 9:58 PM Tomorrow is my last day working for NAMM. Monday will be the first day of me working for myself. People have been asking me if I’m nervous. I think it’s similar to playing music on stage with my band. I don’t focus on the nervous part, […]
Scott: Posted on Wednesday, February 29, 2012 3:49 PM Sometimes I get questions about the APR after my name. It stands for “Accredited in Public Relations” and here’s a new article from PRSA about what it really means. http://www.ragan.com/Main/Articles/44480.aspx
Scott: Posted on Tuesday, February 28, 2012 8:57 PM How many of us get the opportunity to start something entirely new, like a blank page? That’s my new PR firm right now and it’s both scary and very exciting at the same time. I definitely don’t have writer’s block staring at this blank page, more […]
I’ve worked for a lot of clients in my 20+ years doing PR and marketing. But every one has a slightly different angle or story to tell and different goals too — that’s what makes it interesting and that’s why I’m taking this step to open my own shop. Do I know about small business […]
