Scott: Posted on Monday, July 23, 2012 1:49 PM In one of my first jobs out of J-school at Mizzou, I wrote technical instruction manuals. adidas zx 500 And yes, it was every bit the giant party it sounds like it would be. soldes nike air max pas cher But, it taught me at a […]
Scott “The Lost Kardashian” Robertson: Posted on Thursday, June 21, 2012 8:06 AM It’s the cage match of all cage matches… nike air max 2013 In this corner, we have publicity, definitely what most people think of when reaching into their brains for some definition of PR. nike x fragment We’ve seen the masters of […]
Scott Robertson, APR: Posted on Wednesday, June 13, 2012 3:13 PM No, it’s not a new Scorsese film, but it’s definitely a new drama enfolding for marketers. New research released by the Coalition for Innovative Media Measurement (CIMM) finds that TV viewers look to online content to enhance rather than replace traditional viewing. A full […]
Scott: Posted on Friday, July 27, 2012 11:16 AM Today, marketers are struggling to communicate with consumers like never before. Data suggests that consumers largely ignore advertising of any kind and react like a ticked off cobra when they get any sort of communication that they didn’t ask to receive. We all just sort of […]
Scott Robertson: Posted on Thursday, May 31, 2012 10:48 AM The latest Facebook development other than it’s botched IPO debacle which has now become the stuff of legend (or cautionary tale for another time) is the idea of “promoted posts.” So according to news sources today, early testing used a $2 price point, but it […]
Scott: Posted on Tuesday, May 22, 2012 8:40 AM Oh, Lord. Just when you thought it was safe to go back into your social networks, marketers are continuing their quest to ruin them with what they now call “brand streaming” or “the continuous creation, curation, distribution and optimization of highly targeted, high-quality content.” Continuous? Seriously, […]
