Words. They still matter, yet you’d be surprised how many smart people don’t take full advantage of them. I know some people say “…Video is where it’s at” or they think we’ll all be using the modern day cave paintings of emojis to communicate, HOWEVER — it is a scientifically proven fact that people buy products and […]
This has been happening without your knowledge or permission.Your information is for sale.You have become the product. Scary, right? Guess who said it? Apple. And no surprise it’s Apple putting its technology where its mouth is the latest version of the iOS (14.5) which now REQUIRES all app developers to ask users if they can “track your […]
The currency of marketing has always been how interesting a particular product, service or company could be. Today, it’s imperative because I don’t know if you’ve noticed, but human attention spans are shrinking like George Costanza coming out of the cold water in that classic episode of Seinfeld. In fact, a new study by Microsoft Corp. says that humans […]
From the very first time the teacher called on us and said Now, Scott tell the class all about you we’ve been conditioned to talk about ourselves. Hey, we like us some…us, you know? And it’s comfortable to talk about ourselves because we are with us more than we’re with anyone else so we’ve got […]
Lately, I’m finding myself in several different conversations about “right and wrong” as it pertains to marketing tactics. Now, right and wrong are taught to us and always subjective, but most people have an internal compass and we know which way it’s pointing most of the time. Unfortunately, the marketing profession is filled with individuals and […]
The world today is not simple. Things that SOUND great like zero percent financing for 12 months don’t look so good in month 13. Want to save $10 a month on your service subscription? — well you can IF you pay for the entire year upfront. Marketing kinda lies. A lot. Often. Really all the […]
