As the world adjusts to a post-pandemic normal, marketers are left wondering what to do and what not to do in the coming year to build stronger relationships and grow. Well as C.S. Lewis said, we don’t need to be taught new ideas so much as to be reminded of old truths. So let’s review some basic […]
“When you say branding, the next word out of your mouth had better be emotion,” I typically instruct my new clients. Branding is all about emotions. And as rational as we like to appear, human beings are controlled 100 percent by our feelings, which scares many people. Dale Carnegie (the winning friends and influencing people guy) once said […]
The marketing profession is filled with myths and BS, but none is greater than the part when they tell consumers that “big data helps to elicit customer insights in real-time. Therefore, marketers can understand the tastes and preferences of their target audience.” Uh-huh. Spoiler alert — marketers don’t actually care about your tastes and preferences — they […]
Ok, I was recently named an Alignable Mainstreet Mentor in Rancho Santa Margarita, California, for getting in there often and providing advice to small businesses trying to make some sense of their marketing post-Covid or still-in-Covid—or whatever this current time feels like to you. One question that I get over and over is what is true difference between […]
I talk a lot about messaging. I really feel it is the single most important thing in marketing & communications. It’s foundational and you just can’t skip over it on the way to executing tactics. You can, but it’s costly and will be a frustrating experience. I was having a conversation recently with another […]
I’m currently reading legendary rock drummer Kenny Aranoff’s new book Sex, Drums & Rock n Roll and it’s great. One great anecdote in there is when Kenny was called to play a session with country music supergroup The Highwaymen (Johnny Cash, Waylon Jennings, Willie Nelson and Kris Kristofferson). Kenny says “I didn’t talk much during this session UNLESS it […]
