If you’re into advertising, particularly signs or “signage” if you want to get all jargon-y, then mid-term election season is your time baby! I was struck by this image as I went to purchase Halloween candy today. (yes, I waited until the day before Halloween, so what!) Here we have a lovely field of grass, […]
Unfortunately, we see it every single day. adidas pas cher Marketing. Even the word makes us cringe. And why? Because most of it isn’t worthy of being called actual marketing. timberland femme It’s boring, ordinary, mis-targeted and/or completely uninspired. Or what I sometimes call bordinary. It’s actually that condition that gives my company a reason […]
They say the difference between success and failure is patience. Or as Ariana Huffington later added, “perseverance.” But I think it’s something much simpler and something that is sorely lacking in our rapidly moving-mobile-device blazing-download-speed-can’t-wait-for-more-than-a-sec-and-now-I’m-lost….world. That precious thing is follow-through. Headwear I define follow-through as ongoing, continued effort toward reaching the stated objective even if […]
Throughout the course of my 25-year-career so far, which has included great jobs with industrial companies, big and small PR agencies, a very large not-for-profit trade association and now my own PR/Marketing company, I’ve noticed something peculiar. Now, while there are always a few exceptions, in general, I think people don’t take praise very well […]
As my regular readers know, my company is dedicated to saving communications from bad marketing. Oh, it’s out there in the form of interruptions to everything you’re trying to do like: answer the phone, read your email, watch a cool video of a dog dressed like a teddy bear walking on a treadmill or really […]
In my previous blog post “Anyone Can Call it Marketing” I talked about how Marketing is a very broad term and many different types of service agencies describe what they do as “marketing” so it can be quite confusing to business owners and clients. adidas femme soldes Today, I want to talk to all the […]
