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(AUDIO) May the Best Brand Win on Entertalk Radio: Episode 33: Storytelling.

You know they don’t really trust you, don’t you? You’re a marketer. (shudder). You’re trying to “sell” them something, interrupt their day, their programming and otherwise get what you want — and you will track them, profile them, bother them and do anything it takes because you’re a marketer. Including finding out who they WILL […]

Have you ever read a mission statement or company/product description and said to yourself, “what does that even mean?” If so, you’ve probably been “buzzed” by some industry buzzwords, jargon and marketing-type language and other BS. I like to call this stuff “the appearance of marketing” because it kinda sounds good for a second, but […]

Questions about branding? Check out Episode II: of May the Best Brand Win on Entertalk Radio where we dig into all the branding hits and misses in the music business.

Oh, the PR/marketing profession is at it again, ladies and gentlemen, taking your lovely pure news and communication that you enjoy so much and turning it into a Frankenstein’s monster of marketing. asics chaussures They call it “brand journalism” and in a recent article in the Public Relations Society of America (PRSA)’s member magazine, one […]

May the Best Brand Win on Entertalk Radio.