The purpose of communications is to convey meaning from one life form to another. Need to warn another caveperson that a big honkin’ Velociraptor is coming up FAST and ready to chow down? That’s a great time for extremely DIRECT communication like “DUDE…RUN!!!” The first communicators really got it done. But somewhere in the mystical […]
In the movie Jurassic Park, Jeff Goldblum’s character Dr. Ian Malcolm makes a miraculous observation when he says “your scientists were so preoccupied with whether or not they could (make dinosaurs) that they didn’t stop to think if they should.” Ahhh the difference between can and should is important when making dinosaurs — and it’s […]
My fellow Missourian Mark Twain wrote and said a lot of great things, but my all-time favorite is “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” Man, is that ever true regarding marketing and communications. And what you know quickly becomes what […]
(AUDIO) May the Best Brand Win on Entertalk Radio.
http://entertalkradio.com/maythebestbrandwin/episode-42-what-really-works-in-social-media/ Today, you can own all of your own media channels. Yes, with absolutely zero experience in how to actually “run” a media channel, you can get one (or several) for FREE and just blast out your lovely marketing messages to a whole bunch of people. But…you shouldn’t. Social media, defined as computer-mediated technologies that […]
Once upon a time in corporate and industrial communications, there was a wise guru who helped tell the company just what to say using the power of flowery and poofy language that almost made the company’s rather poor behavior disappear. Sometimes called a “doctor” of spin, this individual made a good living on a mountain […]
