There was a time when I believed in common sense. I thought that people grew up, became educated and while making a mistake here and there along the way, generally got things right. But I was wrong. Sense (as in “that makes sense, so yes”) isn’t “common” at all in our world today. We don’t […]
Data. Like most things in life it can be used for good and it can be used for evil, depending on the user. Here in the digital age, data just seems to fall out of the sky into marketers’ waiting little hands. But, data always comes at a price, and I’m not talking about the […]
If a tree falls in the woods and there’s no one around to hear it, did it make a sound? That’s the classic and fairly famous philosophical question and the second most famous “in the woods” question (the first involves the preferred restroom of bears). But in marketing here’s the thing — if YOU receive […]
Someone recently asked a bunch of marketing pros in a online forum, “..in your opinion, what is the purpose of marketing?” And as you might expect, the answers varied, but were pretty much centered around the idea of sales or making money for the company/org. (hey, not a bad thing for anyone). My answer was […]
In wartime, when an army crosses a strategic position such as a bridge, often the order is given to blow the bridge up behind the advancing forces so the enemy cannot follow. But what about the people who also needed that bridge or even those who might get caught in the dangerous blast? This is […]
There exists a marketing axiom, a rule of sorts (which started in advertising) that you’ve probably heard. It goes like this — In order to reach your target, on average your audience must see a message at least seven times. It sounds great. Very believable and it even has a seven in there, which is […]
