How Social Media is Changing the News

November 2, 2012

Mashable released this cool infographic today explaining how social media is changing how people get their news. A couple of highlights for you:

More than 50 percent of people have heard about a breaking news story via social media vs. traditional news sources
As of 2012, online news ad revenue has surpassed print revenue for the first time
Facebook (not Twitter) is the strongest sharing source for news content (59.5% of people cite FB as their primary news source)

And here’s a good one too:

49.1% of people heard a breaking news story on social media that turned out to be FALSE.

What does it all mean for you?

First, if you’re trying to make news, make sure social media plays a part in that strategy
Second, make sure you’re monitoring all appropriate social media channels re: your brand because false news spreads too and can be damaging to your reputation if left unchecked
Third, enjoy the pretty infographic here from Mashable!

And if you need help with your brand’s social media and/or public relations, strategy, let us know!